Social responsibility within an organisation allows businesses to enact positive change, both internally and externally, As a business grows, it is important to ensure that these measures are communicated with key stakeholders and your team works collaboratively to approach it effectively.
Most executives believe that CSR can lead to either an increase in profit or as a way to positively promote the business or organisation. However, it is important to understand social responsibility doesn’t have to be about just profit or purpose, you can have both. CSR can help attract customers with the same values of your business, as well as making a contribution to the issues affecting your local community or industry.
Social responsibility within an organisation can be approached from a range of perspectives, but most organisations will fit into three key areas:
Internal social responsibility focused on the needs of your employees, from improving wellbeing to giving them clear avenues to raise concerns or queries. Internal social responsibility can begin at the recruitment process for employees, ensuring that the process is fair and free of hiring discrimination based on age, gender or ethnicity. Focusing on internal training and employee wellbeing is also key for ensuring that your staff feel supported during their working day.
Some ways to successfully implement internal social responsibility within the workplace include:
- Establishing ethical standards across the business and applying them to all levels of the organisation, ensuring that things like the gender pay gap are reviewed and your recruitment and progression process within the business are free from discrimination
- Implement changes to the culture of your organisation, allowing staff to retain a work-life balance, and a platform is available to them should they be suffering from any level of workplace anxiety or stress
Community based social responsibility focuses on having a positive impact on the local community and region. This could be economically, through bringing new business and jobs to the region, or supporting local charities or projects that have a positive impact on the community. National based organisation can identify key communities or charities they would like to engage with, or create specific teams based on different regions that your organisation covers.
Some ways to implement this across your business include:
- Develop a calendar of events or projects that are happening within the organisation that you can get involved with, from donating prizes to sponsorship. If you have the capacity internally, give staff the opportunity to spend time fundraising or volunteering- setting up a committee is a great way to get staff involved and ensure that this is something that happens continuously throughout the year.
- Set aside a budget for charitable giving, and invite local community groups to apply for funding to support their cause. Alternatively, set aside some capacity within your team to allow for training or work experience for young people in the region, allowing them to improve their skill set.
Environmental social responsibility focuses on reducing the carbon footprint of your organisation or taking action to become more sustainable. No matter how small your organisation is, there are steps that can be taken to reduce your environmental impact, from reducing the amount of printing to minimising commuting time by introducing working from home days and setting up recycling bins in shared spaces.
Ways to implement environmental social responsibility within your business include:
- Review the production process and eliminate any unnecessary waste, which will also streamline the production process and improve profitability at the same time
- Move to sustainable or recyclable product where possible, and eliminate the use of any product that could cause environmental pollution or exploit natural resources
- Implement internal changes such as working from home, car-sharing and zero printing initiatives to your staff to encourage them to be more mindful of their actions
If you want support on the steps needed to successfully implement social responsibility within your organisation, get in touch today.